Blackout Crew – Dialled.
In olden times, the craft of novelty songwriting was afforded sufficient respect to warrant a regular category at the Ivor Novello Awards. And as someone whose earliest 7-inch purchases were mostly novelty-flavoured (”Johnny Reggae”, “Monster Mash”, “The Ying Tong Song”), it’s a craft for which I’m still prepared to rep quite hard. So I’ve been gagging for a follow-up to the brilliant “Put A Donk On It”, one of the best novelty songs of recent years – but at the same time, I’ve been mindful that novelty follow-ups tend to fall victim to the law of diminishing returns (”Desperate Dan” was hardly the equal of “Mouldy Old Dough”, was it?). Sadly, “Dialled” is another case in point. It’s jolly enough, but the jollity and the wit seem forced at times, and the whole thing lacks some of the precision-honed attack of its predecessor. MC Rapid’s rhymes on the second verse (that’s the “another new track done and dusted” section) seem especially stiff and stilted – but then Dowie MC pulls things back admirably in the third verse, rhyming in the style of a chirpy call centre worker. They also could have done with re-donking their donk, as their existing donk is sounding a bit donked out… but now I’m just being picky.