Sleaford Mods: Key Markets
Originally published in LeftLion magazine.
“I’m just a little moaning arse-fart, blowing smoke.” On an album which takes pot-shots at everyone from Cameron and Johnson to Brand and Blur, it only seems fair that Jason Williamson should turn on himself for a moment – but there’s more to Key Markets, the fifth Sleaford Mods album in three years, than mere scattergun abuse.
Lyrically more abstract than its predecessors, it’s also more varied in pace and mood, adding new colours to the palette. The opening two tracks, Live Tonight and No One’s Bothered, stick closest to what you’d expect – lairy chants, punk rock riffs – but elsewhere, we’re on shifting ground.
Silly Me nudges towards clumsy funk; Arabia wrong-foots you with awkward off-beats; Tarantula Deadly Cargo is a menacing, loose-limbed rumble, with an unfathomably surreal storyline. There’s seething rage on Face To Faces (“this daylight robbery is now so fucking hateful, it’s completely accepted by the vast majority”), but by the halfway mark on Side Two, Jason’s despair has taken a morose, almost defeated turn.
On the brooding, atmospheric Rupert’s Trousers, he takes weary aim at the Chipping Norton set, intoning mournfully over Andrew Fearn’s bleak, PiL-style dub tones. It’s followed by the staccato death-rattle of Giddy On The Ciggies, which gradually gathers steam, marshalling a final blast of fractured fury before ebbing away into hollow, wordless beats.
Hearteningly free of any concessions towards their new-found semi-fame (“we don’t want radio play, we’re not fucking Cannon and Ball”), Key Markets signals that Sleaford Mods are in for the long haul.