Mike Atkinson

Trent Sound Radio: Can Sound Turn A Pound?

Posted in features, LeftLion by Mike A on December 7, 2011

(Written for LeftLion magazine)

For those who still remember Radio Trent in its Seventies and Eighties glory days, when the station broadcast on 301 metres AM, Trent Sound’s studio address should hold a special resonance. In point of fact, there wasn’t a “301 Coventry Road, Bulwell” before the service launched on June 13th – but for station manager Andy Lloyd, who sold his adjacent computer business in order to fund the start-up, the chance to revive the memory was too good to pass up.

It’s a fitting inspiration for a station that seeks to “capture the magic, fun and local identity of Radio Trent” – although for the latter-day owners of the now defunct Trent FM, which was subsumed into the Capital behemoth on January 3rd, the tribute fell on somewhat stony ground.

According to Lloyd, “All hell broke loose; they sent a courier up from London on a motorbike, with a cease and desist letter. They didn’t want us to use the name Trent at all. We had to sign certain undertakings about things that we wouldn’t do, and they in turn “permitted” us to use the word Trent. We pointed out that it’s actually the name of a river – which they may not have been aware of, down in London – and it’s not really in their gift to grant. We’ve got Trent Valley Windows, Trent Kebabs… Trent everything, really.”

While various Trent exiles – including the station’s first ever on-air presenter, John Peters – clubbed together at radiotrent.co.uk, which launched as a web-only service three weeks after Trent Sound, Lloyd and his team started to forge a different path. Their ultimate objective is to secure a community radio licence, which would allow them to migrate to FM full time. There will be a chance to do that in 2013, when Ofcom opens its doors to the next round of licensing applications – but until then, the station is obliged to remain almost entirely internet-based, broadcasting round the clock from http://www.trentsound.com.

Despite this restriction, there are still periodic opportunities for Trent Sound to hit the city’s radio dials, thanks to Ofcom’s “restricted service licences” (or RSLs, as they say in the business). These can be granted to stations who are preparing to apply for a permanent licence, up to a maximum of two 28-day periods per year.

Handily timed for the holiday period, Trent Sound’s first RSL is scheduled to run from December 12th until January 8th. You’ll find them right at the top of the dial – on 87.9 FM, just to the left of Radio 2 – and if you like what you hear, they’re hoping you’ll follow them back onto the internet, after the licence expires. In this respect, the welcome lack of on-air adverts should help curry favour with new listeners. “We really need to get the station out there”, says Lloyd, “and we don’t give a stuff about making money”.

Although the station’s weekday output sticks to an oldies-based format – nothing before 1965, nothing after 1995 – a wide array of evening and weekend specialist slots aim to create “a radio station for everybody”, according to Lloyd. There are programmes dedicated to rock, indie, R&B, house, world/folk and blues, as well as a gay show on Saturday nights, and a three hour show on Wednesday evenings called Notts Live, which is dedicated to promoting local talent.

Presented by Andy Haynes and Bainy Bain, Notts Live has been doing its thing since September 2010. After its original hosts Sherwood Radio shut down in May, the show quickly found a new home at Trent Sound. Each week’s edition is themed around acts that will be playing in town over the following week, and a full gig guide is broadcast during the first hour. “We try not to be genre-based”, says Andy Haynes. “If they’re from Nottingham, we’ll try and feature them.”

Since its inception, Notts Live has featured tracks by around five hundred Nottingham acts.  It’s a staggering total, which speaks volumes about the healthy state of the current scene. Live studio sessions have featured such local worthies as Will Jeffrey, Alexa Hawksworth, Adam Peter Smith and Euler, and regular “two hour takeovers” have been hosted by the likes of Satnam’s Tash and the Amber Herd.  No stranger to music-making himself, Andy Haynes has been known to join the Amber Herd on stage, brandishing his Theremin. (“I put myself out there as a bit of a Theremin slag”, he explains, “but I’ve not had too much take-up on that.”) The Notts Live brand also extends to occasional live promotions, and to this end there will be a “Notts Live Office Christmas Party” at the Jam Cafe on Dec 21st, headlined by Spaceships Are Cool and broadcast live on the show.

As for the rest of Trent Sound’s schedule, Andy Lloyd’s operates an “open access” policy, which presents opportunities for aspiring broadcasters to get involved. “This doesn’t mean that anybody can”, he cautions, “because you have to have some degree of professionalism, but we’re not an old boys’ network and we want to be accessible. But it’s going to be staffed with the people who will stay. What I don’t want are the glory boys, who will just come in for the RSL. We’ve had it already!”

They’re aiming high, and there’s still a long way to go. But if you agree with Lloyd that “the whole premise of independent local radio has died” – just listen to Capital, and weep for what has been lost – then Trent Sound deserves full credit, for trying to put the “local” back into local radio.

Listen to Trent Sound at trentsound.com.

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